Always Urban launched to sell outstanding urban wear. The brands we work with are on the forefront of urban fashion. But, it is worth noting that the word urban and the phrases urban fashion, urban clothing, urban apparel, urban clothes, urban wear, etc., etc., mean slightly different things to everyone. Urban wear has been greatly influenced by hip hop culture, but has also has always taken cues from Japanese streetwear culture, the ever evolving indie music scene, and underground European fashion. Our definition of urban wear is any clothing that looks great, has a little flavor representing vibrancy and creative nature of the city, is not mass produced and cannot be bought at any suburban mall anywhere. So whatever your definition of urban wear is, you will always find the best urban wear on Always Urban, period.