Always Urban launched to offer the best of urban style. The brands we work with are on the forefront of urban style. But, it is worth noting that the word urban and the phrases urban style, urban clothing, urban apparel, urban clothes, urban wear, etc., etc., mean slightly different things to everyone. Urban style has been greatly influenced by hip hop culture, but has also has always taken cues from Japanese streetwear culture, the ever evolving indie music scene, and underground European styles. Our definition of urban style is any clothing that looks great, has a little flavor representing vibrancy and creative nature of the city, is not mass produced and cannot be bought at any suburban mall anywhere. So whatever your definition of urban style is, you will always find the best urban style on Always Urban, period.