Always Urban launched to sell outstanding urban hip hop gear. The urban hip hop gear we sell is on the forefront of urban fashion. But, it is worth noting that the word urban and the phrases urban hip hop gear, urban clothing, urban fashion, urban gear, urban wear, etc., etc., mean slightly different things to everyone. Urban hip hop gear has been greatly influenced by (obviously) hip hop culture, but has always taken cues from Japanese streetwear apparel, the ever evolving indie music scene, and underground European clothing. We define urban hip hop gear as any clothes that look great, have a little flavor representing vibrancy and creative nature of the city, are not mass produced and cannot be bought at any suburban mall anywhere. So whatever your definition of an urban hip hop gear, you will always find the best urban hip hop gear on Always Urban, period.
