Always Urban launched to sell outstanding urban gear. The urban gear we sell is on the forefront of urban fashion. But, it is worth noting that the word urban and the phrases urban fashion, urban clothing, urban apparel, urban gear, urban wear, etc., etc., mean slightly different things to everyone. Urban gear has been greatly influenced by hip hop culture, but has also always taken cues from Japanese streetwear culture, the ever evolving indie music scene, and underground European gear. Our definition of urban gear is any clothing line that looks great, has a little flavor representing vibrancy and creative nature of the city, is not mass produced and cannot be bought at any suburban mall anywhere. So whatever your definition of an urban gear, you will always find the best urban gear on Always Urban, period.