Always Urban launched to sell the best urban apparel. The brands we work with are on the forefront of urban apparel. The word urban and the phrase urban apparel mean slightly different things to everyone. Urban apparel has been greatly influenced by hip hop culture, but has also has always taken cues from Japanese streetwear culture, the ever evolving indie music scene, and underground European fashion. Our definition of urban apparel is any clothing that expresses the vibrancy and creative nature of city living and looks fantastic doing it. So whatever your definition of urban is, you will find the best urban apparel on Always Urban, period.