Always Urban exists to sell outstanding urban apparel. The urban apparel we carry is on the forefront of urban fashion. It is worth noting that the word 'urban' and phrases like urban apparel, urban clothing, urban gear, and urban wear, etc... mean slightly different things to everyone. Urban apparel has been greatly influenced by hip hop culture, but has also always taken cues from Japanese streetwear apparel, the ever evolving indie music scene, North American homemade arts & crafts, and underground European apparel.

We think there's room for all these influences in the urban apparel scene. What better way to represent fashion in the information age than the distillation of worldwide cultural influence into urban apparel in your nearest major metropolitan. It comes from all over and now its right in front of you.

Our definition of urban apparel is any apparel that looks great, has a little flavor representing vibrancy and creative nature of the city, is not mass produced and cannot be found on a rack at any suburban mall. So whatever your definition of an urban apparel, you will always find the best urban apparel on Always Urban.