Streetwear has continuously eluded any sort of universally accepted definition. Streetwear could be described as “a general term for any kind of fashion developed in an urban setting, instead of in some fashion design room.” [filthydipped]. In other words, Streetwear clothing is our generation's improvement on designer fashion. Rather than let some pretentious prick or a billion dollar company tell us what clothing we should be excited by, we let the artists and designers who shared our lifestyle help us define our urban culture with the term streetwear. No matter the definition you have in mind, the bottom line is; if you are into streetwear fashion and clothing, you’ll know when it’s true and when it’s done right.

The streetwear market moves fast. How fast you ask? Just try keeping up with some of the more popular streetwear blogs, and see how much hotness comes out every day. The time it takes for streetwear to make it from original independent designers to your local mall guarantees it'll be out of date the moment you take it off the rack. At Always Urban, streetwear, urban fashion and independent design, clothing and brands will always come first, and we'll always be the place that's ahead of the curve.

Now that you know our definition of streetwear, streetwear fashion, and streetwear culture stick around and give our streetwear brands some love.