Streetwear fashion has continuously eluded any sort of universally accepted definition. If you are into streetwear fashion you know when it is true and when it is done well. Streetwear fashion is our generation's improvement on designer fashion. Rather than let some pretentious prick or a billion dollar company tell us what clothing we should be excited by, we let the artists and designers who shared our lifestyle help us define our urban culture with the term streetwear.

At Always Urban, streetwear, urban fashion and independent design, clothing and brands will always overlap and will always be superior to the crap sold at your local mall. Now that you know our definition of streetwear fashion stick around and give our streetwear brands some love.