Always Urban is all about the indie kids. Indie artists, indie designers, and indie fashion brands produce all the clothing we sell. We believe that the indie artists that produce all of the truly interesting clothing that can only be found in the best underground boutiques and stores that cater to the indie kids will always define the future of fashion.

Frankly, the global clothing empires that spend millions to use indie culture to launch exclusive versions of their globally distributed products are obnoxious. It results in stereotypes and narrow definitions of what it means to be an indie kid. They are co-opting indie culture for their own benefit just as big corporations always have done. We know everyone realizes how fake, disingenuous, and calculated these companies are when they pander to us, but we also know that it can be hard to find the best truly indie clothing brands, because they don't have multi-million dollar advertising budgets.

We admire the tenacity our indie brands, and respect their drive to succeed on their own terms. Stick with Always Urban and we will keep searching far and wide to bring you the best product of indie kids and indie clothing brands from around the globe.