Always Urban is all about indie clothing. Indie artists, indie designers, and indie fashion brands produce all the clothing we sell. We believe that the indie artists who produce truly interesting clothing can only be found in the best underground boutiques and will always define the future of fashion.

Frankly, the global clothing empires that spend millions to use indie culture to launch exclusive versions of their globally distributed products are obnoxious. They are co-opting indie culture for their own benefit just as big corporations always have done. We know everyone realizes how fake, disingenuous, and calculated these companies are when they pander to us, but we also know that it can be hard to find the best truly indie clothing brands, because they don't have multi-million dollar advertising budgets.

We've been working for the past 3 years to be a genuinely engaged in the indie clothing scene as possible and put Always Urban into that top tier of indie clothing boutiques. Stick with us and we will keep searching far and wide to bring you the best indie clothing and indie clothing brands from around the globe.