Always Urban is all about indie clothes. Indie artists, indie designers, and indie fashion brands produce all the clothing we sell. We believe that indie artists produce all of the truly interesting clothing out there. So its only natural they be found in the best underground boutiques. We want Always Urban to be part of the indie clothes community that defines the future of fashion, so you will forever find us carrying forward thinking indie brands and artists.

Frankly, the global clothing empires that spend millions to use indie culture to launch exclusive versions of their globally distributed products are obnoxious. In the end, the things that wind up labeled as indie clothes are only the result of weird stereotypes and misconceptions. They are co-opting indie culture for their own benefit just as big corporations always have done. We know everyone realizes how fake, disingenuous, and calculated these companies are when they pander to us, but we also know that it can be hard to find the best truly indie clothing brands, because they don't have multi-million dollar advertising budgets.

Don't fret though, stick with Always Urban and we will keep searching far and wide to bring you the best indie clothes and indie clothing brands from around the globe.