Always Urban is all about independent gear. Independent artists, independent designers, and independent gear brands produce everything we sell. We believe that the independent artists that produce all of the truly interesting clothing that can only be found in the best underground boutiques and stores that carry independent gear will always define the future of fashion.

Independent gear for the independent minded. Wouldn't it be great if everyone could dress truly unique? We think so, but who has time to make their own clothes anymore? The best option is sporting independent gear from independent brands. There's only a few 100 made of most items, and sometimes even fewer. The chances of running into someone else wearing your shirt are WAY lower then if you rock out in something from the mall.

Frankly, the global clothing empires that spend millions to use independent culture to launch exclusive versions of their globally distributed products are obnoxious. They are co-opting independent culture for their own benefit just as big corporations always have done. We know everyone realizes how fake, disingenuous, and calculated these companies are when they pander to us, but we also know that it can be hard to find the best truly independent clothing brands, because they don't have multi-million dollar advertising budgets.

Don't fret though, stick with Always Urban and we will keep searching far and wide to bring you the best independent gear and independent clothing brands from around the globe.