Always Urban is all about independent apparel . Independent artists, independent designers, and independent fashion brands produce everything we sell. We believe that the independent artists that produce all of the truly interesting fashion that can only be found in the best underground boutiques and independent stores will always define the future of fashion.

Frankly, the global fashion empires that spend millions to use independent culture to launch exclusive versions of their globally distributed products are obnoxious. They are co-opting independent culture for their own benefit just as big corporations always have done. We know everyone realizes how fake, disingenuous, and calculated these companies are when they pander to us, but we also know that it can be hard to find the best truly independent fashion brands, because they don't have multi-million dollar advertising budgets.

We live in an amazing time for independent fashion. The internet has opened to the flood gates for independent designers of all stripes. So much so that its hard to know where to find the good stuff. Don't fret though, stick with Always Urban and we will keep searching far and wide to bring you the best independent apparel and independent fashion brands from around the globe.