Hip hop style has been, and will always be, one of the biggest influences on streetwear and urban style. Hip Hop style often evolves literally on the back of artists and entertainers. The connection between hip hop and urban style is undeniable. Urban style has gotten progressively more casual to reflect the preferred style of dress found in our urban areas.

Some brands we carry, like Okayplayer, Def Jux, Someone Clothing, One Vs. Many and Ropeadope are directly tied to hip hop artists and contain specific references to hip hop songs and culture. We think all our clothing has roots in hip hop and take whatever opportunities we have to contribute back to the style. Many of our brands and designers sponsor shows and do graphic design for hip hop acts.

We've all grown up with the ubiquity of rap music, and its an inescapable part of your cultural back story even if you don't listen to the music. However you choose to express your connection to hip hop through your clothing Always Urban will always have the best hip hop styles produced by the independent fashion brands and artists who live and love hip hop every day.