Hip hop fashion has been, and will always be, one of the biggest influences on streetwear and urban fashion. Hip hop fashion often evolves literally on the back of artists and entertainers. The connection between hip hop and urban fashion is undeniable. Urban clothing has gotten progressively more casual to reflect the preferred style of dress found in our urban areas. Many shirts we sell contain specific references to hip hop artists, hip hop songs and hip hop culture, but we think all our clothing has roots in hip hop and urban fashion. However you choose to express your connection to hip hop through fashion Always Urban will always have the best hip hop fashion produced by the independent fashion brands and artists who live and love hip hop every day.