Hip hop clothing has been, and will always be, one of the biggest influences on streetwear and urban clothing. Hip hop clothing styles often evolve literally on the back of artists and entertainers. The connection between hip hop and urban clothing is undeniable. Urban clothing has gotten progressively more casual to reflect the preferred style of clothing found in our urban areas. A great deal of clothing we sell contain specific references to hip hop artists, hip hop songs and hip hop culture, but we think all our clothing has roots in hip hop and urban fashion. However you choose to express your connection to hip hop with your clothing Always Urban will always have the best hip hop clothing produced by the independent clothing brands and artists who live and love hip hop every day. We're proud to carry brands like One Vs. Many, Novem Studios, Formula Werks, and Someone Clothing -- all brands that draw influence from hip hop culture and give back to it at the same time.